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Metro is a leading German wholesaler serving food professionals, known for its focus on quality, service, and operational efficiency. In 2024, the company decided to modernize the way it managed visual assets. Files were scattered across teams and tools, slowing down production and complicating collaboration with multiple external agencies. To support a more secure, centralized, and scalable approach, Metro chose Scaleflex.
“Today, when we look for a visual, we find it in mere seconds. It makes all the migration work worth it as we’re saving priceless time and gaining efficiency.”
Metro needed a unified system to speed up the creation and distribution of visuals used across digital platforms and social channels. Their priorities were clear:
Centralize over 10K assets previously scattered across teams and folders Ensure fast adoption with minimal training with simplified access rights for internal and external collaborators Automate alt text tags for all images to comply with new legislations Improve visual consistency with easy editing and social-ready formatsMetro France chose Scaleflex for its intuitive interface, French-based operations, and built-in image editing capabilities. Both teams collaborated on a full migration and clean-up of existing databases, ensuring a smooth transition. Within days, the marketing and creative teams were fully operational. Metro Germany then extended the collaboration to fulfill their needs of alt text generation for images, and thanks to Scaleflex they can now:
Apply automatic transformations for all social media formats Edit images directly in the tool and automatically generate alt text Track performance with real-time usage statistics Manage access rights securely across agenciesMetro’s digital teams now manage assets faster and with far greater clarity. Production flows are more fluid, collaboration is simpler, and visuals are consistently optimized for every channel.
Teams operational in just a few days A cleaner, centralized asset library Improved workflow performance thanks to real-time stats Compliance with new legislation thanks to automatically generated alt tags 
