News portal Nice Matin automates editing & web optimization for 2 TB of visuals

Every day, Nice Matin's journalists work with a large volume of visual content covering local news, culture, and politics. Without automation, finding images in the archive was slow and repetitive, requiring manual digging through thousands of files. Editorial teams often relied on IT for support, creating delays and increasing workload. At the same time, pages filled with unoptimized images negatively affected site performance, especially on mobile. To maintain editorial speed and continue meeting readers’ expectations, Nice Matin needed to modernize how visuals were stored, searched, and delivered.

Nice Matin implemented Scaleflex's Visual Experience Platform to improve both newsroom workflows and website performance. With the DAM, the editorial team gained a centralized hub to store and manage 1.1M+ assets, supported by auto-tagging and automatic personality detection that made image searches nearly instant. At the same time, Dynamic Media Optimization handled real-time resizing, compression, and format conversion, delivering images in modern formats through a high-performance CDN. This combination reduced dependence on IT, boosted page load speed, and ensured visuals were always optimized for every device.

By automating visual workflows, Nice Matin significantly improved productivity across its editorial teams. Journalists now locate and reuse assets quickly, without depending on IT support, while AI-driven features reduce manual tasks and free time for storytelling. The introduction of real-time media optimization accelerated page load speed and led to major bandwidth savings, improving performance for readers on all devices. With over 1.1M assets centralized in the DAM and 2TB of media optimized automatically, Nice Matin now delivers a faster, more consistent digital experience and supports a smoother publishing process.