Petya Kirova is a MarTech Specialist at Scaleflex, a European B2B SaaS company specialising in Digital Asset Management, Dynamic Media Optimisation, and Visual AI.
Based in Burgas, Bulgaria, she focuses on making complex technical concepts accessible — covering topics from image formats and Core Web Vitals to DAM fundamentals and AI-powered media workflows. She holds a degree in Creativity and Innovation from the University of Malta.
